Designing the Future reveals the details behind Toyota’s sustained product and process development excellence and how Ford under Mulally executed one of the most impressive corporate turnarounds in recent history by changing the very fundamentals of how they developed vehicles.
Today’s elite companies know that the ability to consistently create successful new products and services is their most powerful competitive advantage. In addition to providing a robust new development framework, Designing the Future shares real-world examples from a diverse set of industries including aerospace, energy, software, automotive, healthcare, heavy equipment, and more. In its pages, globally recognized lean development expert James Morgan teams up with world-renowned lean management guru Jeffrey Liker to explain how these leading companies are using this powerful new Lean Product and Process Development (LPPD) framework to create better futures for themselves and all their stakeholders. Morgan and Liker go beyond broad generalizations on how to “be innovative” and dig deeper into the theoretical bedrock and concrete development practices that are generating exceptional results at pioneering LPPD companies. Examples in the book show specifically how companies are redesigning product development systems to consistently design and deliver a progression of market-leading products and services.
|AUTEUR(S)||James M. Morgan, Jeffrey K. Liker|