Managing on Purpose (NL) available from Sept '25

In Managing on Purpose, Mark Reich brings decades of experience in developing and implementing hoshin kanri, firsthand within Toyota, including as an executive for Corporate Strategy in North America, and at the Lean Enterprise Institute as Chief Engineer, Strategy.

While working with the LEI community and teaching a highly regarded workshop on hoshin kanri, Mark has seen the struggles executives and organizations face when trying to move from strategy to coordinated actions and desired outcomes:

• Leaders try to change direction, but it is not clear to people how to follow.
• Mechanisms to pursue a common strategy, alignment and cooperation are lacking.
• There are no methods and capabilities to implement the strategy.
• People throughout the organization are not engaged or developed as strategic goals are pursued and actions are taken.
• Systems are lacking to evaluate and adjust strategy when internal and external factors require adjustment.

Mark presents proven methods he applied at Toyota and in helping companies of different sizes and in different industries succeed with hoshin kanri. By following the detailed case study in this workbook and reading Mark's explicit advice along the way, you and others in your organization will learn the practices and tools to:

• Develop, communicate and align strategy within and outside the organization and across functions by developing hoshin for the company and department across, while proactively engaging in horizontal and vertical catchball.
• Set up systems to regularly assess progress toward hoshin goals (obeya and daily management).
• Define strategy and solve problems with A3s to address frontline problems in work and quickly adjust when strategy meets the real world and things don't go as planned.

Along with other important management books published by the LEI-including Managing to Learn and The Work of Management-Managing on Purpose-it will help you define the future for in your organization, achieve your goals, and engage and develop people as hoshin kanri becomes the norm and goals are achieved.

"Mark Reich is the preeminent guide to applying hoshin kanri. This workbook, Managing on Purpose, will help you create an organization that is laser-focused on its purpose and goals and how to achieve them." - John Shook and Jeffrey Liker -

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