Managing on Purpose (Dutch)
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Does this sound familiar? Your organization has a clear strategy, but its implementation is stagnating. Teams don't know how their work contributes to the bigger picture. And when everyday reality strikes, your beautiful plan proves unable to withstand the test of practice.
The problem is not your strategy, but the lack of a system to translate that strategy into concrete, coordinated action at every level of your organization.
What will you learn in this book?
In Managing on Purpose, Mark Reich shares the method he perfected during his long career at Toyota (including as Head of Corporate Strategy North America) and later as Chief Engineer Strategy at the Lean Enterprise Institute: Hoshin Kanri —the Japanese system for strategic planning and execution.
This workbook guides you step by step through the entire process:
From strategy to action: You will learn how to translate your strategy into concrete objectives that are understood and implemented at all levels. The unique 'catchball' method creates genuine alignment between departments and management layers.
Engagement and ownership: Discover how to actively engage people at all levels in achieving strategic goals, so that everyone understands how their daily work contributes to the bigger picture.
Monitoring and adjusting: Learn to set up practical systems (such as obeya and daily management) to regularly assess progress and quickly adjust when reality turns out differently than planned.
Problem solving with A3 thinking: Use the power of A3s to systematically address strategic challenges and operational problems.
Why this book?
Mark Reich is one of the few Western managers who learned hoshin kanri from the inside at Toyota itself. In this workbook, he combines that unique experience with practical insights from countless implementations at companies of various sizes and in various sectors.
You won't get dry theory, but a practical workbook with a detailed case study that guides you through the entire process. It's as if Mark is sitting next to you while you build your own Hoshin Kanri system.
Who is this book for?
- Executives and managers who want their strategy to be truly implemented
- Organizations struggling with coordination between departments
- Lean practitioners seeking a robust system for strategic planning
- Anyone who is frustrated by the gap between planning and implementation
"Mark Reich is the ultimate guide to applying hoshin kanri. This workbook will help you create an organization that is laser-focused on its purpose and objectives and how to achieve them."
— John Shook and Jeffrey Liker
Turn your strategy into more than just a paper tiger. Learn about the management system that contributes to Toyota's success.
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This book is recommended for "Continuous Flow" training.
of an expert mentor.

